{"id":1325,"date":"2010-07-27T06:17:08","date_gmt":"2010-07-27T06:17:08","guid":{"rendered":"http:\/\/www.automationsphere.com\/?p=1325"},"modified":"2021-12-13T15:26:43","modified_gmt":"2021-12-13T15:26:43","slug":"case-study-private-label-rights-videos-firesale-2","status":"publish","type":"post","link":"https:\/\/www.masteryace.com\/blog\/case-study-private-label-rights-videos-firesale-2\/","title":{"rendered":"Case Study &#8211; $22,441 in Sales &#8211; Private Label Rights Videos Fire-Sale #2"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1327\" style=\"border: 1px solid black;\" title=\"plrv2-image\" src=\"https:\/\/masteryace.com\/wp-content\/uploads\/2011\/10\/plrv2-image.jpg\" alt=\"\" width=\"271\" height=\"305\" srcset=\"https:\/\/www.masteryace.com\/blog\/wp-content\/uploads\/2011\/10\/plrv2-image.jpg 716w, https:\/\/www.masteryace.com\/blog\/wp-content\/uploads\/2011\/10\/plrv2-image-266x300.jpg 266w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/p>\n<p>So after about a year later I finally launched the second fire-sale involving PLR videos package. The number of video series remain the same at eight, however there were less JV partners and affiliates who promoted this event. I sure do know that the date clashed with other fire-sales from other marketers as well, therefore many affiliates had to choose.<\/p>\n<p>This was my 2nd attempt in running a fire-sale involving video series. As planned earlier, I used it on the domain name: private-label-rights-videos.com<\/p>\n<h3><strong><span style=\"color: #800000;\"><br \/>\nNature of The Fire-Sale:<\/span><\/strong><\/h3>\n<p>This time I started the fire-sale with a price tag of $97 instead of $47 during the <a title=\"Case Study \u2013 $18,327 in Sales \u2013 Private Label Rights Videos Fire-Sale #1\" href=\"https:\/\/masteryace.com\/case-study-private-label-rights-videos-firesale\/\">first firesale<\/a>. I did something interesting to test out the response &#8211; a dime sale. It simply means the price increases every second instead of each pre-determined amount of days.<\/p>\n<p>From this test, I managed to deduce 2 findings:<\/p>\n<ul>\n<li>There is a group of people who is against this type of dime-sale practice. They expressed their dissapointment to me regarding this. They said that if not because of this pricing model, they would have bought the package. Whether or not they&#8217;re speaking the truth, I have no idea. For me as a marketer, I would like to test things out instead of trying to please everyone.<\/li>\n<\/ul>\n<ul>\n<li>Another group saw the price increase as one of the main reasons to <span style=\"text-decoration: underline;\">quickly take action<\/span> and buy. <strong>This group represents the majority of my customers.<\/strong><\/li>\n<\/ul>\n<h3><strong style=\"color: #800000;\"><br \/>\nDetails of Promotion:<\/strong><\/h3>\n<p><span style=\"text-decoration: underline;\">Package Price:<\/span> $97 to $197, increasing every second ($297 after the fire-sale ended)<\/p>\n<p><span style=\"text-decoration: underline;\">&#8220;One-Time Offer Gold&#8221; Package Price:<\/span> $147<\/p>\n<p><span style=\"text-decoration: underline;\">&#8220;One-Time Offer Silver&#8221; Package Price:<\/span> $77<\/p>\n<p><span style=\"text-decoration: underline;\">Affiliates Commissions:<\/span> 50%<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000;\"><strong>Final Results from My Delavo E-Commerce Screenshots:<\/strong><\/span><\/h3>\n<figure id=\"attachment_1326\" aria-describedby=\"caption-attachment-1326\" style=\"width: 718px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1326 size-full\" style=\"border: 1px solid black;\" title=\"Total Sales From The Main Package\" src=\"https:\/\/masteryace.com\/wp-content\/uploads\/2011\/10\/plrv2.jpg\" alt=\"\" width=\"718\" height=\"496\" srcset=\"https:\/\/www.masteryace.com\/blog\/wp-content\/uploads\/2011\/10\/plrv2.jpg 718w, https:\/\/www.masteryace.com\/blog\/wp-content\/uploads\/2011\/10\/plrv2-300x207.jpg 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><figcaption id=\"caption-attachment-1326\" class=\"wp-caption-text\">Total sales of the main package: $19,193.42<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure style=\"width: 570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/masteryace.com\/wp-content\/uploads\/2011\/10\/plrv2-oto-gold.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid black;\" title=\"Sales from One-Time Offer Gold Package\" src=\"https:\/\/masteryace.com\/wp-content\/uploads\/2011\/10\/plrv2-oto-gold.jpg\" alt=\"\" width=\"570\" height=\"402\"><\/a><figcaption class=\"wp-caption-text\">Total sales of the &#8220;One-Time Offer Gold Package&#8221;: $2,940<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1328\" aria-describedby=\"caption-attachment-1328\" style=\"width: 707px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1328 size-full\" style=\"border: 1px solid black;\" title=\"Sales from One-Time Offer Silver Package\" src=\"https:\/\/masteryace.com\/wp-content\/uploads\/2011\/10\/plrv2-oto-silver.jpg\" alt=\"\" width=\"707\" height=\"500\" srcset=\"https:\/\/www.masteryace.com\/blog\/wp-content\/uploads\/2011\/10\/plrv2-oto-silver.jpg 707w, https:\/\/www.masteryace.com\/blog\/wp-content\/uploads\/2011\/10\/plrv2-oto-silver-300x212.jpg 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><figcaption id=\"caption-attachment-1328\" class=\"wp-caption-text\">Total sales of the &#8220;One-Time Offer Silver Package&#8221;: $308<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Total Front-end sales<\/span>: $19,193.42<\/p>\n<p><span style=\"text-decoration: underline;\">Total OTO Gold sales<\/span>: $2,940<\/p>\n<p><span style=\"text-decoration: underline;\">Total OTO Silver sales<\/span>: $308<\/p>\n<p><span style=\"text-decoration: underline;\">Total sales<\/span>: $22,441<\/p>\n<p><span style=\"text-decoration: underline;\">Sales from affiliates<\/span>: $9,514<\/p>\n<p><span style=\"background-color: #ffff00;\"><strong>Net Profit: $9,679.42<\/strong><\/span><\/p>\n<h3><span style=\"color: #800000;\"><strong><span style=\"text-decoration: underline;\"><br \/>\nMy Comments<\/span><\/strong><\/span><\/h3>\n<p>Although the total sales is higher than the 1st firesale, the net profit this time was much lower. This was due to the higher amount of incentives that I gave to my affiliates &amp; JV partners than the previous firesale.<\/p>\n<p>Despite the lower number of affiliates promoting this event, there was a &#8220;super affiliate&#8221; (whom I&#8217;m not supposed to reveal due to privacy request) who managed to the get the majority of the total affiliate sales. His efforts did &#8216;cover&#8217; the loss of other affiliates. This also shows how important a super affiliate is to a marketer&#8217;s success. It has really made a HUGE impact in the overall sales.<\/p>\n<p>From this case study, it is obvious that attracting super-affiliates is far more important than simply getting a huge number of affiliates to promote our products. Quality is far more better than quantity.<\/p>\n<p>To Your Success!<\/p>\n<p>Zai Adi<\/p>\n<p><strong>ps: Do you have any comments or feedback? Just leave them on the comments box of this blog. Thanks..<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So after about a year later I finally launched the second fire-sale involving PLR videos package. The number of video series remain the same at eight, however there were less JV partners and affiliates who promoted this event. I sure do know that the date clashed with other fire-sales from other marketers as well, therefore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bwfblock_default_font":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[42],"tags":[68,69,46,70,105],"class_list":["post-1325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-firesale-results","tag-latestpost","tag-plr-videos-firesale","tag-slide"],"_links":{"self":[{"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":42,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"predecessor-version":[{"id":4764,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/posts\/1325\/revisions\/4764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/media\/4760"}],"wp:attachment":[{"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masteryace.com\/blog\/wp-json\/wp\/v2\/tags?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}